Articles for January, 2010

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No Comments » Filed under: Business Communications, Marketing, Small Business, Technology

What Is the Difference Between a Tri-fold Brochure, Case Study and a White Paper?

I have never been a big fan of tri-fold brochures that attempt to convince me that I should buy a particular product or sign up for a certain service.   These marketing materials tend not to be persuasive enough due to the fact that information has been crammed into a limited space.  The customer benefits are [...]

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by admin
No Comments » Filed under: Business Communications, Business planning, Marketing Planning, Small Business, Social Media

Why Your Company Needs a Social Media Marketing System in 2010

One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing in 2010. Marketers can’t push products on people. They have to think like journalists [...]

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