Articles for 2011

Successful Companies Stay Ahead of the ‘S-Curve’

Recently, several business books have provided information on how companies reach greatness and achieve long-term success. But only few have explained how some companies successfully navigate the highs and lows of business, while others fail. Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There does just that and is [...]

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Why Should Business Owners Try Wearing Six Different Hats?

Developing creativity takes practice, but you can do it. If it seems to you that someone else always comes up with the good ideas and problem solutions, you may think, “I’m not creative.” Our analysis and thought processes may become automatic over the years and if they work for us, we have no reason to [...]

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Five Ways to Update Your Business Strategy

When you create a strategic plan and begin taking steps towards execution, you are betting on your company’s future. If the plan isn’t right or is not shaped from the proper perspective, it could end up doing more harm than good. Consider these five tips: 1. Play to win. If sales and profits are down, [...]

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Learn to Create Captivating Small Business Videos

Creating business videos may seem difficult at first, but it can be easy if you follow a few guidelines. HP Learning Center offers a free web-based class that will walk small business owners through the process of shooting digital videos. You’ll learn how to plan your project, select the right equipment, set up scenes, adjust [...]

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Book Yourself Solid

In Book Yourself Solid, Michael Port gives an easy-to-follow road map for starting a business based on seven core self-promotion strategies. He tells how to develop a marketing plan, and why self-promotion with passion and purpose is absolutely critical to success. The Small Business Administration says about 60 percent of service businesses fail within the [...]

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7 Steps to Small Business Marketing Success

If you missed my presentation at the Missoula Businesswomen’s Network 2011 Symposium, read Laura Simpson’s article 7 Steps to Small Business Marketing Success with Varju Luceno. On her great blog SongBird’s Branch she shares her views and acquired wisdom on topics of business, faith, and life as a young woman in the 21st century. I [...]

“Insanely Different” Innovator’s Way of Life

“Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires.” — Jeffrey Gitomer Only truly unique leaders can create truly unique companies, brands and experiences. Here are [...]

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The Era of Building Know, Like and Trust

The experts at Inc. magazine say more patient sales practices are the way of the future. Several companies are avoiding high-pressure sales tactics and using methods that shift the burden over to the buyer. Letting customers control the buying process can be the best way to prevent buyer’s remorse and returns. Prospective buyers are relaxed [...]

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