Book Yourself Solid
In Book Yourself Solid, Michael Port gives an easy-to-follow road map for starting a business based on seven core self-promotion strategies. He tells how to develop a marketing plan, and why self-promotion with passion and purpose is absolutely critical to success.
The Small Business Administration says about 60 percent of service businesses fail within the first five years. lt happens because business owners are extremely uncomfortable with marketing and sales. The result is a frustrated and overwhelmed owner.
Chapters 3 and 4 are some of the best in this book, reviewers say. Chapter 4 tells how to talk about what you do, and relate your business to the client’s needs.
If you are a seasoned professional, you’ll find fresh ideas and tactics that will keep bringing in new business. If you’re a novice service professional looking for a complete business building system, you’ll get keys to unlock long-lasting business growth and security for yourself or/and your business.
Through verbal and written exercises, the reader learns how to develop a strong market plan and brand identity as well as why self-promotion is critical to success.
Even if you hate the idea of marketing and selling, this book can lift you up and give you the confidence to market yourself and your services.
Don’t forget to read Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle by Michael Port, Wiley Books.