Right strategy combined with the right tools lead to business success. Small business owners don’t always need expensive enterprise software. Evaluate your needs and wants and match them with the right mix of freely available or low-cost software tools. Read more on the Duct Tape Marketing Consultant blog.
I believe that every company, brand, product or service that has a community or fan base, needs a Community Manager. This person will use social media and various collaboration tools to assist and engage the community as not all communities are self-organizing. What roles does she / he play? A. Community Advocate As Community Advocate, [...]
1. Spend money on marketing before you know the answer to the most important question: Why should a prospect buy my product or service and not my competitor’s? 2. Do not make any efforts to find out how to reach the segment of the market that would be interested in what you have to offer. [...]