Articles

Two-Thirds of Shoppers Plan More Coupon Use

In a recent ICOM survey of U.S. Shoppers, selected from a 40,000 HH database, 67% said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45% percent much more likely and 22% percent somewhat more likely. Over the past ten years, the average coupon redemption rate has declined to less than 1.0 percent from a level of 1.6 percent across all U.S. coupons distributed, says the report.

Top Story written by AIS Media: The Online Retail Industry Rolls Ahead Despite Recession

One-third of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study.

The 7 Rules of E-mail Marketing

One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs.

Web 2.0 Experience on 93% of Marketers To-Do Lists for 2008

Half of online businesses plan to add "Web 2.0 online capabilities" to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online.

Newsletters: What's In It For Them?

Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious communications more aggressively than ever.

3 Keys to Unleashing your Web site's Potential

Let's face it: customers will leave your web site. But what pages they leave from -- and why -- will tell you volumes. Here are some essential pointers. I am a big golfer. I love playing a game that requires mental patience, flexibility, resolve and dedication. Like anything, the game of golf requires consistent practice. The best-of-the-best embody a "test and learn" approach to his or her continuous improvement.

What Do You Want From Online Video In 2008?

The year 2007 was a watershed year for online video. The market matured a bit more, and clear leaders in the space emerged. We got a new ad format, the video overlay, and media buyers and creatives became just a little savvier with how they utilize online video.

Ten Key Online Predictions for 2008

Overall US online ad spending will be surprisingly resilient, even if the economy slides into a recession. With money tight, marketing executives will continue to gravitate toward the Internet, looking for more measurable ad formats to buttress their positions.