Articles for the ‘Seth Godin’ Category

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No Comments » Filed under: Business planning, Collaboration, Linchpin, Seth Godin, Small Business, Teamwork, Workflow

How to Become Indispensable in 2011?

Critics say that Linchpin is Seth Godin’s most passionate book and I definitely have to agree. First, he reveals that “there are no longer any great jobs where someone else tells you precisely what to do.” Linchpins who hold great jobs don’t just follow orders, they add creativity, innovation and value and thus, create art. [...]

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From Purple Cows to Tribes and Free Prizes – Seth Godin Has Mastered Edgecraft

Cover of Free Prize Inside In his book, Free Prize Inside, Seth Godin points out that innovation is cheaper than advertising.  He defines the “free prize” as that extra, edgy product feature. His examples include swatch watches, frequent flyer miles, Tupperware parties, and portable shredding trucks. Design and style matter, he says. One chapter describes [...]