Marketing System
The Duct Tape Marketing Main Principles Establish a Great Foundation for Your Marketing System
Strategy before tactics
Determine a marketing strategy and then build your marketing activities around delivering on the strategy.
Narrow market focus
Stop trying to be all things to a very large market. Concentrate your marketing efforts on a small, niche market and become the dominate player.
Differentiate or compete on price
Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.
Marketing materials should educate
No one likes to be sold to. Create brochures, websites and other forms of communications that allow your prospects to really experience your expertise.
Advertising is a 2-step process
Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information. Get permission and then market.
Embrace technology and the Internet
The Internet provides your small business with a powerful way to automatically find, connect and serve your clients and prospects.
Live by a marketing calendar
The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day.
Social media is here to stay and has impacted every aspect of marketing. How can a small business efficiently keep track of its goals, social media efforts, measure related data and improve its overall marketing? The answer is in creating a marketing SYSTEM for your company. Re-evaluate your marketing strategies if you are not getting desired results. Work on a new marketing plan, document your efforts and create a marketing calendar.
Here’s how to get started:
- State your marketing goals for the year, describe how your company will achieve them.
- Know your ideal clients, their needs, wants and how to reach them.
- Write or polish your core message to resonate with your target audience.
- Develop educational marketing materials in formats that your ideal clients will appreciate.
- Establish your lead generation strategy.
- Develop and describe your education (sales) process.
- Create a process for monitoring and evaluating all marketing efforts.
- Be consistent in your marketing activities.
- Follow the system and your efforts will pay off.
If you need help, contact Global Office Partners @ (406)396-3739.
